2016 Webinar Series
After a disaster, the images of destruction in your community can be powerful messages of the impact and demonstration of need for assistance in recovery. These images can also cause serious damage to a community image or brand, especially for areas that rely on tourism. If visitors, or even your neighbors, constantly see your area in a light of destruction, your community image and brand can be hurt. This webinar shared how to strengthen your communications strategy to ensure your community image and brand are strong and resilient, which can help build resilience in your economy as well.
Knowing the assets of a community can make all the difference in reinvigorating and diversifying an economy. A community can have many different kinds of assets, such as individuals, their capacities and abilities; organizations and their resources; cultural and physical assets, and more. Asset mapping is designed to promote connections or relationships between individuals, between individuals and organizations, and between organizations and organizations. Attendees of this webinar learned how you can use asset mapping to identify short and long-term strategies that build economic resilience.
As a rural or small community, a disaster or crisis that impacts a few businesses can have a larger economic effect compared to bigger cities because of the smaller economy. Rural communities can also face issues of capacity and funding of disaster preparedness activities. Attendees in this webinar learned how to build resilience in small and rural communities through strategies of disaster preparedness and economic recovery tailored to the realities of smaller communities.
As a region’s economic landscape shifts, workers change industries and new workers enter the workforce. Though the demand for workers with specific skills transforms, one thing that remains consistent is the demand for soft skills. Dislocated workers, individuals with disabilities, former inmates, adults who haven’t held a job before and many others may need to develop soft skills to meet the expectations of today’s employers. As economic developers, ensuring the workforce is adequate in supply and quality is important to meeting employers’ needs and maintaining the tax base.
In 2015, there were 10 weather and climate disaster events with losses exceeding $1 billion each across the United States. Rebuilding and redeveloping communities after these costly and less costly events makes many communities realize they are not aware, or not prepared, to secure capital for redevelopment. This webinar explored both public and private capital sources and provided real-life examples of how communities secured capital to start rebuilding.