Webinar Recording – ‘Open for Business’: Crisis Communication
IEDC held a webinar December 11, 2014 titled ‘Open for Business’: Crisis Communication. Post-disaster communication is critical to ensure that your region’s economy is not hindered by negative perceptions. A common misconception is that your city, businesses, and tourism are closed. Part of a complete crisis communication plan includes the marketing of your local businesses and region with messages of recovery and open for business. This webinar demonstrated for economic developers how to develop crisis communication skills to make sure people know your businesses and region is recovering and functioning. This webinar included real-life examples of how proper communication has ensured a faster economic recovery post-disaster.
Click here to download the recording.
Karyl Leigh Barnes
Executive Vice President/Partner
Development Counsellors International
Karyl Leigh Barnes is an Executive Vice President at Development Counsellors International and Managing Partner of the firm’s Tourism Practice. Since joining DCI in 1998 from a New York State DMO, she has managed crisis communication and recovery programs for destinations on every continent but Antarctica. Destinations from California and North Carolina, to Colombia and Namibia have leveraged her expertise. From natural disasters (avalanches, hurricanes, mudslides, wildfires) and communicable diseases (Avian Flu, Ebola, SARs) to crimes against visitors and political protests that interrupt the flow of business, Karyl Leigh has fashioned responses that mitigate damage to destination reputations and restore consumer confidence.
About this Webinar Series
With funding from a grant from the U.S. Economic Development Administration (EDA), the 2014 Disaster Preparedness and Economic Recovery Webinar Series is produced by the International Economic Development Council (IEDC). This training series provides practical information on key topics in disaster preparedness, recovery and resiliency for economic development organizations, chambers of commerce, and community stakeholders concerned about the local economy.
Please note: Web seminars in this series are not eligible for CEcD certification points.