Restoring Tourism Assets in Charleston, South Carolina after Hurricane Hugo Case Study
Well known for its Southern charm and hospitality, Charleston, SC has a large tourism industry, which accounts for a major part of the regional economy. The aftermath of Hurricane Hugo in 1989 left 50,000 individuals homeless and caused a total of $2.8 billion in damage, of which three-fourths of the historic downtown’s 3,500 buildings were damaged. Community, historic preservation and tourism leaders pursued strategies to build back the community in a more resilient fashion while preserving the area’s historic charm as well as implementing a creative and aggressive marketing campaign to attract back visitors.
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