Disaster Preparedness • Economic Recovery • Resilience

Webinar Recording: Marketing Strategies and Tactics for Small and Rural Communities

This webinar, held on February 2, 2017, is the second in a six-part mini-series of disaster-recovery webinars targeted to small, rural communities in coal-impacted communities. Social media and online digital tools have helped level the playing field between urban and rural communities. Through technology and partnerships, rural communities can share their stories and attract investment, talent, and visitors. Three IEDC experts provided guidance on how to tell your story and improve your community’s image, which technology platforms will help you succeed, and how to put your resources to work in the most effective ways. In this webinar, you will learn where to spend your time for maximum marketing results. Taking charge of your community’s brand and image just got easier.

Click here to download the webinar recording

Click here to download Jane Jenkin’s presentation

Click here to download Ben Wright’s presentation

Click here to download Rachel DeLoffre’s presentation

Speakers:


Jane Jenkins
President and CEO
Downtown Oklahoma City, Inc.
Oklahoma City, OK

Jane Jenkins has been the President and CEO of Downtown Oklahoma City, Incorporated since 2009. With 30 years of experience in downtown revitalization and management, Jane is an internationally recognized speaker and expert on urban issues. She is a former Chairman for the International Downtown Association Board of Directors and is also active in the International Economic Development Council, Urban Land Institute, and the American Institute of Architects. In 2014, Jane earned accreditation from the Congress for New Urbanism and she was recently named a Senior Fellow at the Institute for Place Management in Manchester, England. A former high school educator, Jane was named 1982 Teacher of the Year at Union High School in Tulsa, Oklahoma. She holds a Master of Public Administration from the University of North Texas in Denton.

 

Ben Wright
CEO
Development Counselors International
New York, NY

As CEO of Community Systems, Ben Wright is spends his time helping economic developers use the internet to help their communities be considered in expansion and relocation projects, and to work smarter in the process. Since founding Community Systems, the Denver, Colorado, USA based company has grown to serve over 280 different economic development customers, in 42+ US states and 6 countries. This includes many of the highest ranked EDO’s in the country such as the Tennessee Valley Authority and Georgia Economic Development Department, as well as hundreds of small and rural communities.

Ben started his career in economic development as the Chief Economist for the Metro Denver EDC, in Colorado in the early 1990s. As an entrepreneur, economic developer, and a board member of the International Economic Development Council, Ben has helped to define how economic developers can use the internet to build their community’s competitiveness and vitality. He is a frequent speaker with the International Economic Development Council, Georgia Tech Innovation Institute, and various state and regional economic development conferences.

Ben is a graduate of Stanford University in California with a degree in economics, with emphasis on urban studies. Ben lives in Boulder, CO, with his wife and three adventurous daughters. He has finished three triathlons, and to do so learned to swim for distance for the first time at age 40.

 

Rachel DeLoffre
Account Director
Development Counselors International
New York, NY

Rachel Deloffre is an Account Director at Development Counsellors International (DCI), the leader in marketing places. Since joining DCI’s Denver office in 2011, Rachel has worked for more than 20 economic development clients – ranging from Northern Colorado and Salinas, California, to Calgary, Alberta.

Rachel has overseen the development of marketing plans for communities both large and small, assisted with the development of talent attraction and economic development websites, implemented digital media campaigns and conducted media relations, placing articles in top business publications such as The Financial Times, The Wall Street Journal, The New York Times, CNBC and Fox Business News, on behalf of her clients.

Prior to joining DCI, Rachel worked for two years with a boutique PR firm in Denver that specializes in representing technology companies. Rachel graduated from Northern Arizona University with degrees in public relations, advertising and French.