On December 8, 2016 IEDC held this webinar titled Guiding Your Community Image and Brand Through a Disaster. After a disaster, the images of destruction in your community can be powerful messages of the impact and demonstration of need for assistance in recovery. These images can also cause serious damage to a community image or brand, especially for areas that rely on tourism. If visitors, or even your neighbors, constantly see your area in a light of destruction, your community image and brand can be hurt. This webinar shared how to strengthen your communications strategy to ensure your community image and brand are strong and resilient, which can help build resilience in your economy as well.
Linda H. DiMario,
Economic Development & Tourism,
Irvine Chamber of Commerce, Irvine, CA
DiMario leads the economic development and tourism promotion divisions of the biggest Chamber in Orange County, California. Engaged in a full scope of work to enhance the economic vitality of Irvine, the ED and destination marketing team works with Chamber membership and community leadership to sustain aggressive business retention and attraction programs, a pro-active industry cluster and skill development initiative, a robust start-up eco-system, cultivate an international outreach and coalition for export assistance and FDI strategies and an effective, targeted leisure travel, meetings and conventions program.
Before joining the Chamber, DiMario was the owner and principal of DiMario & Associates, an economic development, community branding and tourism consulting practice, working with over 100 cities, counties and organizations in the U.S. to brand, strategize and grow effectively.
Prior to consulting, DiMario was president and CEO of the Arlington (TX) Convention & Visitors Bureau instrumental in the Dallas Cowboys Stadium development; CEO of the Long Beach Area (CA) CVB taking a lead role in the city’s transformation; VP Sales & Marketing, Greater Tucson (AZ) CVB and Oakland (CA) CVB, worked for Disneyland Hotel and four other hotels and managed political campaigns. She holds a B.A. degree in Political Science and she is a U.S. Air Force veteran. DiMario serves on the Board of Directors for the International Economic Development Council (IEDC).
This webinar was accomplished through the U.S. Economic Development Administration’s Austin Regional Office, Project No. 08-06-05058. The statements, findings, conclusions, recommendations, and other data in this report are solely those of IEDC and do not necessarily reflect the views of the U.S. Economic Development Administration. This webinar is part of a larger compendium of research and technical assistance produced by IEDC and funded by the aforementioned U.S. Economic Development Administration grant, which focuses on providing resources in disaster preparedness and economic recovery for communities in Arkansas, Louisiana, Oklahoma, New Mexico, and Texas.